ANALISIS PERSEPSI NILAI DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN JASA PAYMENT POINT ONLINE BANK

Merry Fithriani

Abstract


Abstract:. This reseach aimed to find out and analyze of perceived value and trust on purchase intention on PPOB services in the south Bandung area. The population in this study is the owner of a credit kios in the southern Bandung area.by using saturated sample that is the number of samples equal to the population of 120 respondents.this reseach is using Struktural Equation Model (SEM) AMOS 21.the test result concluded that perceived value and trust significant positive effect on the intention to use PPOB services in the south Bandung area.based on the indicators described in perceived value are emotional value,social value,and functional value,and in trustworthiness namely ability,virtue,integrity,they have a significant partial effect on purchase intention.the result can be maintain by giving the customer the best value and obtain their trust to sustain their purchase intention.
Keyword: Perceived value,Trust,Purchase Intention

Abstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh persepsi nilai dan kepercayaan terhadap niat pembelian jasa PPOB di wilayah Bandung selatan. Populasi dalam penelitian ini adalah pemilik kios pulsa di wilayah bandung selatan. dengan menggunakan sampel jenuh yaitu jumlah sampel sama dengan populsi yaitu sebanyak 120 responden. Alat analisa dengan menggunakan Struktural Equation Model (SEM) AMOS 21. Hasil dari penelitian menunjukkan bahwa persepsi nilai dan kepercayaan signifikan berpengaruh positif terhadap niat menggunakan jasa PPOB di wilayah Bandung selatan. berdasarkan indikator yang dijelaskan pada persepsi nilai yaitu nilai emosional, nilai sosial dan nilai fungsional, dan pada kepercayaan yaitu kemampuan, kebajikan, integritas maka mereka memiliki pengaruh parsial yang signifikan terhadap niat pembelian. Hasilnya dapat dipertahankan dengan memberi pelanggan nilai terbaik dan mendapatkan kepercayaan mereka untuk mempertahankan niat  pembelian mereka.
Kata Kunci: Persepsi nilai,kepercayaan,niat pembelian


Full Text:

PDF

References


Malhotra, K. . (n.d.). Marketing Reseach.

Martinez, B., & Kim, S. (2012). Predicting purchase intention for private sale sites. Journal of Fashion Marketing and Management, 16(3), 342–365. https://doi.org/10.1108/13612021211246080

Philip, Kotler & Kevin, Lane, K. (2016). Marketing Manajemen (Global). England.

Silalahi. (2012). Metode Penelitian Sosial. Bandung: PT.Refika Aditama.

Sugiyono. (2017). Metode Penelitian Adminitrasi. ALFABETA.

Widiartini, P. R., Nyoman, N., & Yasa, K. (2017). Peran Kepercayaan Dalam Memediasi Hubungan. (1), 11–25.

Apri, J. (2015). INTERNET OF THINGS, SEJARAH, TEKNOLOGI DAN PENERAPANNYA : REVIEW. Ilmiah Teknologi Informasi Terapan, 1.

Bunga, A. (2016). ANALISIS STRATEGI KEMUDAHAN PELAYANAN DAN AKURASI PPOB TERHADAP KINERJA PAYMENT POINT ONLINE BANKING (PPOB) PADA PELANGGAN PT PERUSAHAAN GAS NEGARA. Ilmiah Dan Bisnis, 17.

Chinomona, R., Okoumba, L., & Pooe, D. (2013). The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets. Mediterranean Journal of Social Sciences, 4(14), 463–472. https://doi.org/10.5901/mjss.2013.v4n14p463

Chong, B., Yang, Z., & Wong, M. (2003). Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention. Proceedings of the 5th International Conference on Electronic Commerce - ICEC ’03, (June 2014), 213–219. https://doi.org/10.1145/948005.948033

Kawet, O., Pangemanan, S. S., & Tumiwa, J. (2017). 1 1,2,3. 5(2), 773–783.

Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218. https://doi.org/10.1016/j.apmrv.2015.03.005

Martinez, B., & Kim, S. (2012). Predicting purchase intention for private sale sites. Journal of Fashion Marketing and Management, 16(3), 342–365. https://doi.org/10.1108/13612021211246080

Widiartini, P. R., Nyoman, N., & Yasa, K. (2017). Peran Kepercayaan Dalam Memediasi Hubungan. (1), 11–25.




DOI: https://doi.org/10.31848/ensains.v3i1.373

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. View My Stats