KEPUASAN PENYEWA TERHADAP FAKTOR-FAKTOR PEMILIHAN KANTOR SEWA KELAS A FUNGSI MAJEMUK DI SURABAYA

Antusias Nurzukhrufa, Purwanita Setijanti, Asri Dinapradipta

Abstract


Abstract: The growth of the supply and demand index of rental offices in Surabaya is the highest in Indonesia. However, the occupancy rate has decreased except in class A rental offices. Decrease in occupancy rate is influenced by dissatisfaction of tenants to the high rental price factor and causes the tenant not to extend the rent. The quality services of class A rental offices multifunction in Surabaya can be considered successful because the tenants have persisted in extending the leases. Therefore, it is necessary to know about the level of satisfaction of tenants to the factors that influence the choosing of class A rental offices multifunction in Surabaya. This research is included in the positivism paradigm with quantitative methods. The analysis technique uses quantitative descriptive statistics by calculating the mean and standard deviations mapped to the Cartesian diagram. This research results two findings. First, the three most satisfied factors i.e. "name of the famous building and its reputation is good", "responsive building management" and "the presence of good security, hygiene and fire protection facilities". Second, three factors that are most dissatisfied i.e. "access to recreational and sports facilities", "noise level" and "building age".

Keyword: Rental Offices, Tenants Satisfaction, Real Estate

Abstrak: Pertumbuhan indeks supply dan demand kantor sewa di Surabaya termasuk paling tinggi di Indonesia. Namun, tingkat okupansinya mengalami penurunan kecuali pada kantor kelas A. Penurunan tingkat okupansi dipengaruhi oleh ketidakpuasan penyewa terhadap faktor harga sewa yang tinggi dan menyebabkan penyewa tidak memperpanjang sewa. Kualitas layanan kantor sewa kelas A fungsi majemuk di Surabaya dinilai berhasil karena penyewa tetap bertahan untuk memperpanjang sewa. Maka, perlu diketahui tingkat kepuasan penyewa terhadap faktor-faktor pemilihan kantor sewa kelas A fungsi majemuk di Surabaya. Penelitian ini termasuk dalam paradigma positivisme dengan metode kuantitatif. Teknik analisis menggunakan statistik deskriptif kuantitatif dengan menghitung nilai mean dan standar deviasi yang dipetakan ke diagram kartesius. Penelitian ini menghasilkan dua temuan. Pertama, tiga faktor paling puas yaitu “nama gedung terkenal dan reputasinya baik”, “pengelola gedung yang responsif” serta “keberadaan fasilitas keamanan, kebersihan dan perlindungan kebakaran yang baik”. Kedua, tiga faktor paling tidak puas yaitu “kedekatan dengan fasilitas rekreasi dan olahraga”, “tingkat kebisingan” dan “usia gedung”.

Kata Kunci: Kantor Sewa, Kepuasan Penyewa, Real Estate


Keywords


Real Estate

Full Text:

PDF

References


Abel, J. (1994). What Tenants Want and What They Will Not Compromise on When Looking for New Premises: Considerations Influencing Relocation. Property Management, 12(1), 28-30.

Angker, M. E. (2011). Faktor Kritis Penentu Keberhasilan Kolaborasi Desain pada Konsultan Proyek Konstruksi di Surabaya. Surabaya. Jurusan Teknik Sipil, Fakultas Teknik Sipil dan Perencanaan, Institut Teknologi Sepuluh Nopember.

Barnes, J. G. (2001). Secrets of Customer Relationship Management. New York: Mc Graw Hill.

Beltina, E. and Labeckis, A. (2006). Riga's Class A & B+ Office Space: An Analysis Of The Main Factors That Determine Consumer Choice. Stockholm School of Economics (SSE) Riga Working Papers.

Celka, Krzysztof. (2011). “Determinants of Office Space Choice”. Journal of International Studies, Vol. 4, No. 1, pp. 108-114.

Cheah, J.H., Ng, S.I., Lee, C., and Kenny Teoh, G.C. (2014). Assessing Technical and Functional Features of Office Building and Their Effect on Satisfaction and Loyalty. Int. Journal of Economics and Management 8, 137-176.

Gerson, R. F. (2004). Mengukur Kepuasan Pelanggan. Jakarta: PPM.

Gie, The Liang. (2000). Administrasi Perkantoran Modern. Yogyakarta: Liberty.

Irawan, H. (2002). 10 Prinsip Kepuasan Pelanggan. Jakarta: PT. Elex Media Komputindo Gramedia.

Kotler, Philip., and Amstrong, G. (2008). Prinsip-Prinsip Pemasaran (Jilid 1). Jakarta: Erlangga.

Kotler, Philip. and Keller, K. L. (2006). Marketing Management (12th ed). New Jersey: Pearson Education, Inc.

Kyle, Robert C., and Baird, Floyd M. (1995). Propery Management. Chicago: Real Estate Education Company.

Lindgreen et al., Lindgreen, A., Davis, R., Brodie, R.J. and Buchanan-Oliver, M. (2000). Pluralism in contemporary marketing practices. International Journal of Bank Marketing, Vol. 18, No.6, pp.294-308.

Marlina, Endy. (2008). Panduan Perancangan Bangunan Komersial. Yogyakarta: Penerbit Andi.

Martin, W. (2001). Quality Service: What Every Hospitality Manager Needs to Know. New Jersey, USA: Prentice Hall.

Nazir, Moh. (1999). Metode Penelitian. Jakarta: PT. Ghalia Indonesia.

Norwell, W. D., and Stevens, V. A. (1992). Tracking Retention Efforts. Journal of Property Management, 57(2), 24-28.

Quible, Z. K. (1996). Administrative Office Management: An Introduction, 7th Ed. New Jersey: Prentice-Hall, Upper Saddle River.

Romano, E. (1992). “Retaining Tenants Against The Odds”. Journal of Property Management, Vol. 57, Iss. 4, pp. 32-35.

Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

_______. (2017). Laporan Hasil Survei Tingkat Okupansi Perkantoran Sewa di Kota Surabaya. Surabaya: Jones Lang Lasalle.

_______. (2017). Laporan Perkembangan Properti Komersial Triwulan IV Tahun 2016. Departemen Statistik, Bank Indonesia.




DOI: https://doi.org/10.31848/arcade.v3i3.312

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats

PUBLISHER ADDRESS:
Department of Architecture, Universitas Kebangsaan,  Jl. Terusan Halimun No.37, Lkr. Sel., Lengkong, Kota Bandung, Jawa Barat 40263. E-mail address: jurnalarsitekturarcade@gmail.com

Free counters!